DISQUS

jesseluna (Jesse P. Luna) · 40 years ago

Brilliant Twitter marketing from @moearora, 14,000 downloads in 48 hours and you made it happen. http://is.gd/9LsK

dialogjapan (yasuyuki goto) · 40 years ago

@moearora thank you for coming MakingTheMogul.com back to see. http://tinyurl.com/6d6abp

fhagey (Foster Hagey) · 40 years ago

RT @artisthouse 14,000 downloads in 48 Hours - the power of social media http://tinyurl.com/6d6abp

laurent_fintoni (laurent_finto · 40 years ago

RT @artistshouse 14,000 downloads in 48 Hours - the power of social media http://tinyurl.com/6d6abp

artistshouse (Artists House Mu · 40 years ago

14,000 downloads in 48 Hours - the power of social media http://tinyurl.com/6d6abp

MargaretClark (Margaret Clark) · 40 years ago

The power of the Twitter Exclusive: http://tinyurl.com/6d6abp

chriselston (Chris Elston) · 40 years ago

@MicahBeckwith Read this: want us to re-tweet your tweet? http://tinyurl.com/6d6abp

dmach (Dagmara) · 40 years ago

ahh the power of twitter, over 14,000 downloads in 48 hours: http://tinyurl.com/6d6abp

conormichael (Conor Mangan) · 40 years ago

Sweet story about marketing on Twitter http://tinyurl.com/6d6abp Feeling sick still.

CCash (ComplementaryCash) · 40 years ago

http://tinyurl.com/6d6abp

letsshakehands (Rasmus) · 40 years ago

Reading: "How We Got Over 14,000 Downloads In 48 Hours | MakingTheMogul.com" ( http://tinyurl.com/6d6abp )

SonicbidsLou (SonicbidsLou) · 40 years ago

Viral Marketing Via Twitter. @moearora got a song 14,000 downloads in 48 hours. Read the story here: http://tinyurl.com/6d6abp

ericphillipson (Eric Phillipso · 40 years ago

@successfool check @moearora post on how he got 14K music dl in 48hrs using twitter.Thought this would interest u. http://tinyurl.com/6d6abp

top_dedist (top_dedist) · 40 years ago

Digg: How We Got Over 14,000 Downloads In 48 Hours: makingthemogul.com ? (Digg and comment .. http://tinyurl.com/6d6abp

top_web (top_web) · 40 years ago

Digg: How We Got Over 14,000 Downloads In 48 Hours: makingthemogul.com ? (Digg and comment this) http://tinyurl.com/6d6abp

andrewjustin (Andrew Justin Al · 40 years ago

'nother Twitter call-to-action case study:: http://tinyurl.com/6d6abp

andrewjustin (Andrew Justin Al · 40 years ago

'nother Twitter call-to-action case study:: http://tinyurl.com/6d6abp The word 'disingenuous' is being tossed around re: tactics. Uthinkso?

danomi (Young Che) · 40 years ago

Twitter Works http://tinyurl.com/6d6abp

RyderOCZ (Eric Ryder) · 40 years ago

RT @Julian101 http://tinyurl.com/6d6abp - Proof that Twitter can be massively successful as a marketing tool...

Julian101 (Julian101) · 40 years ago

http://tinyurl.com/6d6abp - Proof that Twitter can be massively successful as a marketing tool...

soulsista (Claire Bouchenah) · 40 years ago

l'incroyable impact Twitter sur le telechargement de musique http://tinyurl.com/6d6abp

kimpittaway (Kim Pittaway) · 40 years ago

RT @guykawasaki Great case study for getting the word using Twitter: 14,000 downloads in 48 hours http://tinyurl.com/6d6abp

ungestion (Chad Tempest) · 40 years ago

great article on business value of Twitter, if you haven't already figured it out... http://tinyurl.com/6d6abp via @guykawaski .

plugola (Plugola) · 40 years ago

How @moearora got 14,000 downloads of one track in 48 hours, using Twitter: http://is.gd/9LsK

bookofjames (James Burgos) · 40 years ago

@shelisrael Here's an interesting case study for your consideration http://bit.ly/164Lj

mark2100 (Mark Anderson) · 40 years ago

How We Got Over 14,000 Downloads In 48 Hours http://is.gd/9LsK

eightSeven (eightSeven) · 40 years ago

This sh!t is incredible http://is.gd/9LsK . shout out to MakingTheMogul.com

mackmaine (Mack Maine) · 40 years ago

over 14,000 downloads of my joint with wayne http://is.gd/9LsK

cyberprurban (Christina Duren) · 40 years ago

@moearora your social media music experiment was AMAZING! http://is.gd/9LsK

stacijshelton (Staci J. Shelto · 40 years ago

@moearora - AMAZING work using the power of social media! http://bit.ly/164Lj

sonecessary (Jason G.) · 40 years ago

When hip-hop and social media collide... big up @KNOWxONE for the cameo! http://bit.ly/164Lj (via @guykawasaki)

ThatTDotGuy (ThatTDotGuy) · 40 years ago

RT @moearora How We Got Over 14,000 Downloads In 48 Hours -> http://is.gd/9LsK ~ Very well done!!!!

nanpalmero (Nan Palmero, MBA) · 40 years ago

@moearora got 14,000 downloads of a song in 48 hours. Find out how he did it here, cool story - http://is.gd/9LsK

MadalynSklar (Madalyn Sklar) · 40 years ago

Check this out: How We Got Over 14,000 Downloads In 48 Hours repost from @moearora at http://is.gd/9LsK

gogirlsmusic (GoGirlsMusic.com · 40 years ago

Check this out: How We Got Over 14,000 Downloads In 48 Hours repost from @moearora at http://is.gd/9LsK

ohradiogirl (ohradiogirl) · 40 years ago

@chrisbrogan Power of social networking-14k dwnloads=48 hrs. http://tinyurl.com/6d6abp

modi · 1 year ago

oh. my. fucking. god. genius, sir. don't you think you kinda conned people a bit by calling it a wayne exclusive when in fact it's mack maine's track!? that's my only semi-gripe lol but i'm just being picky. i honestly think this is an ingenius method of spreading the good word to tastemakers and such. that's what we're here to do, anyway. and using twitter to it's potential? crucial. it's so great that you have a loving twitter network. my network is for the most part awesome, but i bet they wished i didn't tweet so much! LOL.

Greg Rollett · 1 year ago

Very impressed with this campaign. Will add it to the case studies. It shows that with great content, some friends with large networks and some innovative thinking, great music can be shared and valued.

The true value for the artist, Mack Maine, will be in the buzz surrounding his mixtape b/c of the leak. Although most artists I know wouldn't be mad for 14,000+ downloads in a weekend.

Tayo · 1 year ago

Great great great use and case study of social marketing! I'm just wondering, could it potentially work without the "Lil Wayne" name attached to it? I know, I know, that's the draw. But if it had just been Mack Maine or Joe/Jane Schmoe the upcoming artist, how many people would have re-tweeted, etc etc.

Either way, like I said, awesome job *bows downs* lol

DJ Hotsauce · 1 year ago

thats how you use the internet and social network sites for real!
great work...we still gotta get up moe, my bad for all the crazyness. things have been crazy around here

Renard · 1 year ago

That was a very innovative idea using Twitter! I wonder if a similar result could be achieved 1) with a not so know artist (say X.O. from DC) and 2) through another social media network such as Facebook?

Casey · 1 year ago

I trust your word but I just did that google search and started adding the download numbers up lol. I stopped after I got to 12000 downloads. I see it! Omg, this is incredible. First off congrats! That's real major!

Also for the first commenter above, Modi. I understand what you mean but I don't think he was deceiving at all. If you listen to the song Lil Wayne is the main artist on it, so most people would probably think it's his song anyways but what Moe here did is just put Lil Wayne's name first on the his twitter message. But even he says above, he did this on purpose and kept the name setup properly everywhere else. I would do the same.

Anyways congrats again. this is so major! I'm so sad I wasn't online on Friday night to help you retweet it not that I would've made much difference anyways lolz.

Rahiem Shabazz · 1 year ago

An ingenious idea from an ingenious guy. I may have to take a page out of your book.

NEENZ · 1 year ago

You need to change your Alltop badge to CONFIRMATION THAT YOU KICK ASS! :)

Chris W. · 1 year ago

Is 14,000 good? Seems a bit low to me.

CruiseSource · 1 year ago

As a an experiment for the power of Twitter in the Travel Space we have been using Twitter to Organically Spread the word that we are giving away Free Bahamas Cruise for 2 this week. It has been picked up on several Social Media Blogs, but it has not quite spread like we were expecting. We 70 people trying to win the Cruise as opposed to the 1000+ I was expecting...

Although our Twitter Contest did not become Viral, I love to see case studies that prove the power of social media marketing! Great Job!

@CruiseSource

bmore diva · 1 year ago

"Not bad for an impromptu idea on a Friday night, huh?"

not bad at alll! lol. this is awesommmmeee

youngfreshnew · 1 year ago

Wow - I knew you were a Genius. This is the start of something new. Twitter has a great effect on spreading the news and not only that there are a bunch of amazing twitters who are willing to help. Gotta love. You did an amazing job and you the right fundamentals.Please let me know the stats from a 7 days period. I think that would be good to use for reference and a statistical stand point compared to iTunes singles and etc.
Great job homie! I am proud of you.
You are a hustler at heart!

Sonny Gill · 1 year ago

Rock on man. That's awesome and definitely shows the power of Social Media. But not just the power of that, but your determination to make this a success. Congrats!

TheJennTaFur · 1 year ago

Social Media works if you play it right. You had the right people who you tapped into and who wanted to share the retweet for you know not everyone will do that unless it is a HOT topic! ;)

Also, Lil Wayne's name in almost any social circle is going to make it hot. Though I am not that familiar with Lil Wayne's music I am very curious to stream the song to see what all the fuss is about. The curiosity now has taken over me because I honestly don't know his music!! But, see the buzz helps.

I wonder if Lil Wayne did a track with Yo Yo Ma (the cellist) if that would be downloaded as much? Have you seen this?

Celebrate and Collaborate Contest update from Yo-Yo Ma
NOVEMBER 13, 2008, 1:26 pm
http://www.yo-yoma.com/news/celebrate-and-colla...

Great article as always! xoxo

Madalyn Sklar · 1 year ago

This is truly the power of the Internet. Amazing what some ingenuity on a Friday will lead to! Thanks for sharing this Moe. You rock!

$ULAIMAN · 1 year ago

Pretty dope sir. I'll have to keep that tactic in mind as I continue forward. Blogs are the new A&Rs AND the distribution channel!

eightSeven · 1 year ago

damn. sh!t is incredible. props!

Natalie · 1 year ago

This is all fabulous, but how many sales will actually be generated. That's really the true question that needs to be asked. Translate a free download into some paid stuff for the artists... What's the plan for that?

MikeyMcfly · 1 year ago

Excellent!!!

Jesse Luna · 1 year ago

Awesome social media story Moe! I think I remember seeing the first tweet but didn't catch the second one. So it looks like the key variables were: 1)timing:lots of folks home on Friday night and at a computer. 2)recognizable brand name: lots of folks have at least heard of Lil' Wayne 3) Exclusivity; Twitter release of a jam - brilliant touch Moe 4) Interest; combination of the first 3 but also that of interest in free music on a Friday night.

Eric Phillipson · 1 year ago

One important thing to note in this case study, though, is your ability to build relationships.

The people who went and Re-Tweeted this are also people that you've connected with.

It shows the importance of building relationships with the people on your social networks. I feel a lot of artists skip this important step and jump right into the promotions part.

CONNECT WITH PEOPLE! BUILD YOUR NETWORK! That is how you get results like this. This is quite the butterfly effect!

Young Che · 1 year ago

Great experiment which illustrates the power of this rapidly changing digital world we live in. Growth is exponential on the internet. Keep building your networks.

MarcusFromPhilly · 1 year ago

Moe,

This is quintessentially how a mogul is made. Wow. It instantly reminded me on Malcolm Gladwell's book The Tipping Point: How the little things make a big difference. Technology is kicking ass in today's market. Twitter is so much bigger than what the naysayers doubt. Soon they will rear their ugly heads and bow down to matrix. This is some major shit here Moe. I'd rather get paid working via Twitter updates (PR) than waste time at a deadend job. Go figure. This Twitter movement is the truth. I'm fortunate to have found a cat like you through this network.

"A million dollar deal through a hands-free, can you answer me..." - Jay-Z

Gotta cop that Ted Turner book!

Peace.

CJ in the Kosmos · 1 year ago

Social Marketing is the way of the future, just ask anyone in the blogosphere or good at their game in marketing. I am curious and do some what agree with Natalie above though,
"but how many sales will actually be generated. That’s really the true question that needs to be asked. Translate a free download into some paid stuff for the artists…". There is not much in the way of solid statistics for this area yet and I am wondering how much this buzz can translate and how it can even be tracked. Great job and good luck, I am sure it is only going to pick up speed now that it is on Digg.

Anonymous · 1 year ago

Hey, You have a great idea! I am trying to help promote the new book on Tim Russert. We are giving away a free chapter at www.timrussertbook.com If anyone wants to help me twitter this info, please feel free to let people know about the website.
Thanks,
Jim

GMO · 1 year ago

technically, production is good.

now, i've heard this many times before. and i'll hear it again encore et encore. where's your creativity, man? having a studio worth 10Gs or more, you'd let your creativity out more, without caring to hit the charts..

good work, anyway.

Cheavor · 1 year ago

That was Brilliant Brotha, Simply Brilliant :-)
As you, and the rest of us twitters know. Twitter is a powerful media to use to get the word out on anything. Kudos :-)

Cheavor · 1 year ago

That was Brilliant Brotha, Simply Brilliant :-)
As you, and the rest of us twitters know. Twitter is a powerful media to use to get the word out on anything. Kudos :-)

Cheavor,
* Official Web Developer, Web Producer & Webmaster for Famed Super Producer "Benny-D." Konvict Muzik (Akon's Official Producer, DJ & Music Director) http://www.DJBennyDFanSite.TV

Flick · 1 year ago

Your success was a combination of a great idea and a hot artist. Try doing that with an unknown artist and I doubt you'd have people retweeting.

Donny · 1 year ago

This is absolutely phenomenal! I found your post on Digg and I immediately forwarded it to everybody in my network. I don't know if you read the comments on Digg, but most commenters there are complete trolls. I especially appreciate your line "This just goes to show the true power of not only social networking but also of a great network." Great work!

Shudogg · 1 year ago

The power of social networks is amazing. I make tons of money off YouTube. If you are into social sites, click my name and I will show you how to stomp the competition on social sites!

Marilyn Roxie · 1 year ago

Excellent work on promotion. I will have to keep this sort of technique in mind. ;)

Akiva · 1 year ago

Dang son, I'm a little late to catch this, but great job! Pretty exciting stuff going on, we are the dreamers of the dream...

Buck Marley · 1 year ago

great idea moe! I was one of the first to post it on my site when someone pointed me to ur twitter for the exclusive. it was a great idea, i must say! keep up the good work...tell mack i said whats good

Jarome · 1 year ago

Natalie, very good point to bring up, from my understanding the download is the first step to helping people get connected and interested in the artist, so as long as it was easy to find the artist website, and connect with the artist there, it would lead to sales, but people need to hear the music first, and then like it, then they'll buy it.

Flick, your right, the Wayne name is what made this happen, and that's because he and his label have spent millions to get his name out there in addition to any other viral techniques.
With an unknown indie artists, this would take a long time and results often come from surprise viral successes often related to something that is fairly well known...

Still, it's cool to see how social networks functioned to make this happen so quickly!

johan · 11 months ago

hi, could you let me know:::

after locating all the Download links with in google searh how did you then 'Calculate' the total number of downloads??? Anyone?

Jason · 10 months ago

So how do you get this to work without Lil Wayne's name?

Moe Arora · 10 months ago

Thanks for all the comments!

I've written a post to address all the questions asked in the comments here. Please check my post, Response To The Power of Twitter.

steven · 9 months ago

Great work!

adb1969 · 3 months ago

So as long as you're already famous... this'll work great!

Moe Arora · 3 months ago

@abd1969 - I invite you to read the follow-up I posted which addresses your comment - http://makingthemogul.com/2009/01/response-to-the-power-of-twitter/